Jonathan Yuen is a multi-disciplinary graphic designer currently residing in Singapore. He is the founder and creative director of Roots, a design studio known for producing captivating, intelligent and beautifully crafted design with forward-thinking ideas and executions.
Raised amid a traditional family background and heavily influenced by his parents, he emphasises honesty in his works. He believes being honest produces good design, and good design relates to the right people. Over the years, his works in design have been recognised in regional and global award shows, including Cannes Lions, D&AD, One Show, Art Director Club, YoungGuns Awards and featured in many design publications.